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Efficient ad copy is: • Clear and concise • Lined up with customer intent • Focused on benefits and worth • Pertinent to the keyword browsed • Structured with strong calls to action • Optimised to stand out against rivals Great advertisement copy can improve your Quality Rating, a metric utilized by Google to assess how useful and appropriate your advertisements are. Continuous optimisation includes: • Adjusting bids • Checking new advertisement variations • Eliminating low carrying out keywords • Including brand-new keywords based on search term results • Refining audience targeting • Carrying out advertisement extensions • Evaluating budget allowance • Improving Quality Score • Maintaining account structure These changes make your campaigns more effective over time. Reports may include: • Number of clicks • Expense per click • Conversions created • Cost per conversion • Keyword performance • Ad efficiency • Audience insights • Spending plan patterns • Recommendations for improvement Clear reporting enables you to understand how your financial investment is performing and makes sure that your marketing choices are backed by real information.